Alan Lim K.K. is the founder of Crevantage and a business strategist with over 25 years of business experience across entrepreneurship, business development, marketing, and growth strategy.

Throughout his career, Alan has worked with businesses across different industries, helping entrepreneurs and companies identify growth opportunities, strengthen their business models, and develop practical strategies for expansion. His strategic involvement has helped businesses achieve significant growth, including helping companies scale by as much as 20 times.

Recognizing that sustainable business growth requires more than traditional marketing alone, Alan founded Crevantage with a broader vision: to provide businesses with an integrated approach to growth that combines business strategy, strategic planning, branding, digital and content marketing, influencer marketing, video production, and growth execution.

Rather than focusing solely on individual marketing campaigns, Crevantage works with businesses to examine the bigger picture: identifying challenges, uncovering opportunities, developing the right positioning and strategy, and translating those strategies into actionable initiatives that deliver measurable business results.

Alan is also the author of two business books, *CPR for Your Business and CPR Business Strategy, where he shares practical frameworks, strategies, and lessons developed from decades of real-world business experience.

Today, through Crevantage, Alan continues to work closely with business owners and management teams to help them navigate increasingly competitive markets, build stronger growth strategies, and create businesses that are positioned to scale sustainably.