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  • 1 year ago      

    Be Creative in Your Target Audience

      Excerpt from CPR For Your Business   Sometimes, when it comes to targeting, what seems like common sense may not be converting as well as you expect it to be.   Be Creative in your target audience. When planning your target audience, it is important to note these few key points:   Firstly, it […]


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  • 1 year ago      

    Advertising is Not an Art Competition

    Excerpt from CPR For Your Business   For creatives, remember this: your pictures should capture the attention by being relatable to the solution you are offering to your audience’s problems or desires.   It is not necessarily an art competition to see who has the prettiest advertisements but more of who has got the most […]


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  • 1 year ago      

    Analytical Logic vs Circumstantial Logic

    Excerpt from CPR For Your Business   In my years of business and observing customers offline and online, I realized that most people make decisions through two kinds of logic: Analytical Logic and Circumstantial Logic.   Analytical Logic refers to facts, figures, and information provided that is backed with science and data. For instance, if […]


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  • 1 year ago      

    How to Multiply Your Results Using the VCOR Process

    Excerpt from CPR For Your Business “The VCOR Process is meant to improve the results of your digital marketing campaign without having the need to spend much more on advertising” When it comes to business and digital marketing, most businesses only focus on getting high conversion rates and high traffic. However, there are a lot […]


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  • 1 year ago      

    5 Psychological Marketing Triggers That Makes People Buy From You

    Think of the last 10 purchases you’ve made. Did you order some clothes online? Did you go to a store and buy some groceries? How about stopping by a petrol kiosk? Did you stop to get some fast food along the way? Whether you know it or not, nearly every single purchase you’ve made over […]


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  • 1 year ago      

    How To Improve Your Digital Marketing Strategies With Platform Integration

    Excerpt from CPR For Your Business “The important thing here is not about getting the 1 – 5% conversions but is to get the other 95% who are interested to take action” Most businesses usually only have their digital marketing campaigns in either search engines or social media and treat them as two different strategies. […]


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  • 1 year ago      

    How to MASTER Email Marketing

    Email marketing is great – it builds massive amounts of goodwill, connection and trust with your audience. It generates more sales, more revenue, more profit and a better overall customer or client experience for the receiver of the marketing emails – especially when they are done right. But how exactly do you leverage a marketing […]


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  • 1 year ago      

    Business without marketing is silly and marketing without a good business is a scam

    Excerpt from CPR For Your Business “Marketing should not be considered as an expense, but rather should be treated as an investment” Imagine this: John wants to open a restaurant. He starts this first by finding a good location, a good chef, employing all the right people and renovating his place. Then, he opens the […]


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  • 1 year ago      

    6 Top Digital Marketing Strategies

    Whether you are a seasoned business owner of a budding entrepreneur, you know the importance of choosing your digital marketing strategy carefully. Your digital marketing strategy can either break or make your campaigns even before it’s launched. This week, we will be giving you 6 of the best digital marketing strategies to generate more leads, […]


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  • 2 years ago      

    The 6Ps Business Formula

    Excerpt taken from CPR For your Business Have you ever wondered why so many digital marketing coaches claim to be able to help people make good money online and yet the majority of their students who tried, don’t make it? I’m not trying to imply that what they teach doesn’t work, rather I think that […]


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